Dynamic Capabilities, Innovation, and Sustainable Competitive Advantage under Environmental Uncertainty in Textile Industry

This study examined the relationship between dynamic capabilities and sustainable competitive advantage through technological non-technological innovation under environmental uncertainty. The proposed interactive model has been explained using theory. Data were collected from 246 managers in textile manufacturing industries Pakistan a two-point survey. measurement showed excellent psychometric qualities for all variable measures. Findings provide that have significant positive with mediated by innovations parallel serial ways. Environmental uncertainty accelerated impact of on both these forms innovation, leading to advantage. emphasize importance industry support investment developing such capabilities, which enhance competitiveness